FOR IMMEDIATE RELEASE

Contact:
Oscar Plummer
Advertwizard.com
Crown House, Linton Road
Barking, ESSEX, UK SW4 0PE
email: oscarp@advertwizard.com
phone: +44 020 8591 1125 ext. 235
web: www.advertwizard.com

NEW DEAL IN INTERNET ADVERTISING LEVELS PLAYING FIELD FOR LOCAL BUSINESSES

London, UK - Whilst small and medium sized companies were amongst the quickest to grasp the business opportunities afforded by the Internet, many are finding that using it to spread their message and their services can be a logistical nightmare.

Everyone knows that business-to-business and consumer trading and contact over the Internet is on the increase, and SMEs and individual retailers have been in the forefront of using the web as a marketing tool. The benefits it can offer in terms of new audiences and product exposure are huge whether you are a village pub or a company employing 250 people.

But there's been a catch. The big ad networks who until now have controlled Internet advertising are only interested in the tiny minority of sites that deliver more than a million page impressions a month. Smaller businesses that have wanted to advertise on the web have had no other option but to sign up for a banner exchange - but typically they could only expect a single ad in exchange for every two that they showed.

Now there's a third way. A company called AdvertWizard has set up an innovative new website promotion service that makes internet advertising easy, effective and available to all. Every business can join, regardless of the number of people visiting their website, and they offer a unique combination of paid-for advertising and 1:1 banner exchange so sites can earn something for every ad they show. Advertwizard also believe that businesses with more limited budgets should be able to take advantages of online advertising - if you wish to buy a targeted campaign you are as welcome with a budget of £5 as one of £5,000. What's more, the service is entirely free.

According to Ray Taylor, managing director of eyeconomy online media, AdvertWizard will make a real difference; "We see a lot of good quality sites with highly targeted audiences that would provide valuable advertising inventory if they were able to service agencies and advertisers properly. In many cases they are considered too small to be of interest to sales networks and so are often ignored. AdvertWizard seems to me to be an ideal solution for bringing ad revenue to quality niche and medium-sized sites."

Marcus Exall, MD of AdvertWizard, said today: "We are confident that Advertwizard offers advantages not yet seen in this marketplace. Both site owners and advertisers will find it easy, instant and effective."

Highlights of the service include:

EARN FREE ADVERTISING AND CASH - at the best rates on the web. For every banner hosted, the host earns one banner on another site in AdvertWizard's network - or earns 50% of the cost of every paid-for ad that their site displays. It's that simple. Most banner exchanges will only offer 2 for 1.

BUY TARGETED ADVERTISING CAMPAIGNS - without huge lead times. Most online campaigns take up to four weeks to plan. With AdvertWizard, fully functioning advertising campaigns can be set up in minutes, and properly targeted at the best audience for the company without weeks of haggling. Furthermore, all the sites, banners and campaigns can be managed through a single account.

MANAGE ALL YOUR ADVERTISING AT ANY TIME - without being confined to someone else's office hours and staff. With the intuitive, easy-to-use website, advertisers can plan, manage and execute their own campaigns online - anytime, 24 hours a day, seven days a week. With no third parties or salesmen involved and detailed real-time reports on campaign and ad performance, network members truly control their own advertising.

Regardless of size, every site owner and advertiser can benefit from AdvertWizard. To find out more, visit www.AdvertWizard.com.

Notes for Editors:

Advertwizard.com is part of On-line PLC (www.on-line.co.uk), a UK based public company founded in 1989 to be a developer and publisher of Internet and CD-ROM based content. On-line PLC has a games development and publishing division, AAA Game. It is also the creator and majority shareholder of ADVFN.com, a financial web site successfully floated on the London Stock Exchange in March 2000. The group is currently working on several new projects including 9to5cafe.com and avantnoise.com.

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